About us
You already know the name. So how about some credentials: voted the UK's best place to work by the Financial Times; named one of Europe's best employers by FORTUNE magazine; and one of the Times Top 100 graduate employers. We're also one of the UK's fastest-growing retailers with over 300 stores and more than 13 million customers per week.
We aim to be Britain's best value shop, with prices lower than our main competitors for the last ten years. With over 20,000 food products on our shelves, food is still very much the core of our business, and we're always looking to expand the lines we have - from ASDA Smartprice products to our Organic and Extra Special ranges. We've also pledged to reduce fat, salt and sugar levels in our own-branded goods and source products from over 250 local suppliers.
We also have around 12,000 non-food products in our range, from DVDs to duvets, from flat-screen TVs to fridges, and from chandeliers to crockery. This includes GEORGE, our award-winning fashion brand, which has now expanded on to the high street.
